Hi GoB2B Team,I wanted to share some feedback on the saved basket functionality for Trade account customers.
Firstly, it’s a great feature and has strong potential from a commercial perspective. However, we’ve identified a key limitation in the current workflow that is restricting how effectively it can be used as a sales tool.
Current Limitation
When a customer accesses a saved basket, they are only able to click “Add to Cart”.
This action moves the entire basket into the live cart
Quantities can then be edited in the cart
However, this process removes/deletes the saved basket entirely
This means the basket cannot be reused, duplicated, or referenced again.
Impact
From a user and commercial standpoint, this creates a few challenges:
Saved baskets cannot function as reusable order templates
Customers are unable to maintain standard or repeat orders using baskets
It reduces the effectiveness of the feature for ongoing purchasing behaviour
It limits our ability to use baskets as a tool for account growth and upselling over time
Suggested Improvements
To unlock the full value of this feature, we would recommend the simple following change:
Retain saved basket after “Add to Cart”
Adding to cart should not delete the original saved basket
Allow multiple "Favourites" Lists to be created per user/trade customer and allow them to be named.
Our agents could then populate different favourites lists to use as templates.
When an item is "added" to favourites the website should ask which existing feature list to add the product to, or if the user/agent wants to add a new list.
Also- can we (agents and users) have a way to quickly add items to favourites - ie. Use the quick order entry csv technique to add multiple products to a basket - then allow adding everything in the basket to a favourites list.
Summary
The current functionality works well as a one-time basket loader, but with one of the above changes basket management/favourites it could become a much more powerful tool for:
Repeat ordering
Customer self-service
Increasing order values and frequency by creating baskets of products we want to promote/suggest to customers
