Customers occasionally enter incomplete or unclear delivery addresses, leading to delivery errors or confusion for couriers. Many logistics platforms (including ShipTheory) now support What3Words for pinpoint location accuracy — and it’s becoming increasingly common across the logistics and e-commerce industry.
GoB2B currently doesn’t provide a dedicated field for this during checkout or within customer address data. Adding it would allow the What3Words location to flow seamlessly into the Interprise business system, and then through to ShipTheory and other integrated shipping systems. It’s a minimal-effort addition — a tiny string of text (///word.word.word) that delivers a huge increase in delivery accuracy.
Proposal:
Add a dedicated “What3Words” field to both the checkout and address book sections in GoB2B.
Ensure this field passes through to Interprise and is included in data sent to ShipTheory and compatible carrier integrations (FedEx, DPD, DHL, etc.).
Display the field directly under the delivery address lines with validation for the standard ///word.word.word format.
Benefits:
Reduces delivery errors and courier confusion.
Speeds up deliveries to large or complex sites (warehouses, event venues, festivals, etc.).
Improves delivery accuracy and customer satisfaction.
Reduces follow-up calls and admin time for sales and dispatch teams.
Small data, big impact: adds minimal input effort but results in maximum delivery precision.
Future-proofs GoB2B by supporting an industry-standard precision addressing system.
We are looking at this. One of the main considerations is 'where do you want the data to go'. Putting it on the checkout and adding it to the confirmation email is straight forward but how to get it on to the delivery note and label? We are looking at our supported Accounts ERPs to see if there is an existing field for a existing way of mapping it to an Analysis Code or Custom field.
This would be really useful for us. Our customers are mostly farmers, many of them in locations not easily found with just a postcode. Having the 'what three words' data pull through to the carrier would be hugely beneficial.